This fragrance of distinction first graced the scene in 2009 as a fleeting limited edition, only to return in 2015 in a reimagined form, bearing the “Royal Mayfair” name. Following its enduring allure with Creed connoisseurs, this aromatic masterpiece has now been reawakened from The House of Creed’s famed perfume vaults with a newly heightened olfactive experience.

A quintessentially British creation, Royal Mayfair expertly balances the finest ingredients that unfold exquisitely on the skin. Bright bergamot, bitter orange and cooling eucalyptus intertwine with an aromatic essence, delivering a distinctive burst of freshness, before softening to a sumptuous heart of dewy rose, jasmine and tuberose. This elegant bouquet then settles into the enveloping embrace of rich woods, velvety musk and warming Ambroxan, leaving a lasting impression of sophistication.

Royal Mayfair is a timeless work of art that connects the wearer to The House of Creed then and now, remaining rooted in the brand’s notable past while embracing its story in the present day.

A true collector’s item, it distils centuries of The House of Creed’s commitment to crafting bespoke luxury goods for a royal, aristocratic and socially prominent clientele. “Royal” evokes the brand’s noble heritage, from its beginnings enshrined in legend, with King George III allegedly receiving a pair of scented leather gloves, to Napoleon III and Empress Eugénie inviting The House of Creed to move its headquarters to Paris to service the royal courts of Europe. Indeed, the Royal Mayfair bottle itself exudes a regal charm with opulent golden embellishments and its captivating shade of blue, long associated with the monarchy.

The reference to “Mayfair” pays tribute to other defining moments in the brand’s unique story, honouring its origins as a bespoke tailor in London’s Mayfair, a prestigious location that has long been synonymous with affluence, sophistication and a high-end lifestyle. Beyond this, it connects the wearer to the present day as Mayfair is now home to one of The House of Creed’s flagship boutiques. Today, the decadent setting at 99 Mount Street is a haven of luxury, catering to a discerning clientele that appreciates the finer things in life.

Discover Royal Mayfair exclusively online or at your nearest Creed boutique today.