The epitome of elegance, Les Royales Exclusives is a celebration of The House of Creed's history of royal service. Part of this collection of exceptionally luxurious fragrances, Pure White Cologne is a contemporary homage to the legendary colognes and fashions of the Regency and Victorian eras.

Freshly pressed and perfectly tailored a classic white shirt is the timeless foundation upon which the most stylish of Society - both past and present - build their iconic, fashionable ensembles. A simple, traditional bedrock that paves the way for visionary progress and endless creativity.

Pure White Cologne Eau de Parfum is an olfactory rendition of this story. The fresh, crisp, cologne-inspired opening builds up into a rich, frivolous and masculine scent - enticing, exciting and irrepressibly effervescent.